At Senoptic, we transform behaviour-driven data into data-driven behaviour

We know that behaviour data is one of the most underutilised assets organisations have. We transform this data into actionable insights that drive strategic, behaviour-based change. We help you achieve goals faster, cost-effectively, and with greater impact.

Why behaviour data matters

For many organisations, strategic goals often depend on achieving specific behaviour changes. Yet, much of the behaviour data they need is hidden or unused, locked away in complex systems or data silos. This data could accelerate your success and improve performance across key metrics if fully leveraged.

Senoptic Purpose

Our purpose is built on four key beliefs:

  • Organisations have behaviour-driven strategic goals: Many goals depend on achieving specific behaviour changes to succeed.
  • Valuable behaviour data often goes unused: Despite having access to critical data, organisations frequently don’t leverage it due to various obstacles.
  • Using behaviour data accelerates goal achievement: Leveraging this data helps organisations reach their strategic goals faster, optimise performance metrics, and save on costs.
  • Senoptic unlocks the potential of your data: We enable you to harness valuable behaviour data, driving faster, more efficient, and more cost-effective results.
We go beyond

Unlocking unused behaviour data is just the start. At Senoptic, we transform raw behaviour data into precise, targeted actions that drive meaningful change and achieve behaviour-driven strategic goals. With our innovative AI technology and six-stage process, every data point is turned into measurable, lasting impact.

Here’s how we make it happen:

  • Strategic goals need integrated solutions: Achieving behaviour-driven goals often requires complex and coordinated approaches.
  • Unlocking behaviour data with powerful tools: Senoptic combines Cameras, IoT Sensors, Unified Sensor Platforms, and AI Analytics to access and utilise behaviour data effectively.
  • Maximising value beyond technology: Technology alone isn’t enough to realise the full potential of behavioural insights.
  • The Senoptic Six-Stage Methodology: Our structured process bridges the gap between raw data and meaningful value realisation, transforming insights into impactful results.
Senoptic Promise

Our promise is simple: we empower organisations to turn untapped behaviour data into actionable insights that drive meaningful change and achieve behaviour-driven strategic goals.

Is your organisation ready?

Discover how you can unlock the potential of your behaviour data to drive meaningful change and achieve your strategic goals.

Schedule a consultation with us today to take the first step.

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Six steps to transform Behaviour Data into an advantage.

Behaviour-Driven Data

  • Step 1: Define The Goal
  • We begin by discovering and aligning with your strategic goals. Understanding your organisation’s objectives and behaviour context is crucial for tailoring our approach to deliver maximum value and utility from behaviours captured by your passive security data.

  • Step 2: Locate Behaviour
  • Next, we identify and locate the target behaviour data within your organisation. This passive data, often overlooked, holds untapped potential for insights that will help drive progress. An organisation-wide technology audit identifies additional untapped utility in your existing infrastructure.

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Data Sources

  • IoT Sensors
  • Access Control
  • Security Cameras
  • Video Sensors
  • Environment Sensors
  • Behaviour Sensors
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Data Relevancy

  • Valuable Data
  • Relevant Insights
  • Easily Accessed
  • By The Right People
  • At The Right Time

Spotlight Analysis

  • Step 3: Active Sensing
  • We deploy advanced sensing techniques, technologies and AI analytics to actively collect and monitor targeted behaviour data. Existing infrastructure is optimised, and blind spots are identified and addressed. This step ensures continuous data flow and the ability to capture critical information in real-time.


  • Step 4: Zero-in & Focus
  • Using our analysis tools, we spotlight the data to eliminate the noise and zero in on what matters most. This phase involves behaviour data analysis and filtering to identify relevant patterns and anomalies to deliver valuable data points to the right people at the right time.

Data-Driven Behaviour

  • Step 5: Workflows
  • We integrate behaviour data insights into your existing and new workflows. Our customised workflows ensure that behaviour data insights are effectively utilised, promoting efficiency and strategic alignment throughout your organisation.

  • Step 6: AI Insights
  • Finally, AI-driven algorithms process the analysed behaviour data to generate actionable, predictive and prescriptive insights. These insights inform decision-making and drive behaviour changes aligned with your strategic goals.

    Learn more about how Senoptic can help your organisation:

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